Thanks for discovering vFit. This technology was created so customers can digitally image (scan) their feet and make educated decisions when deciding what shoe and size to buy and where they can get it.

I’m eager to learn what you think of virtual fit technology and look forward to any constructive input on how we can better serve you through this revolutionary new App and website. Our #1 goal is to offer YOU the most accurate virtual fit of your feet in branded footwear.

As you probably know, there is a fundamental problem with buying shoes online; people want to try shoes on and understand if they fit well. Online shoe retailer’s often-average 1 of every 4 pairs of shoes returned (25%) primarily due to poor fit. vFit is attempting to help solve that issue.

Websites like Zappos.com have built a terrific business because they accept ALL returns and pay for shipping too. Personally I love the service, I get from Zappos but feel uncomfortable buying the same style shoe in three different sizes knowing that I will keep one pair and return the two that don’t fit.

Ideally we want shoe retailer websites to embed vFit technology directly on their sites. But until that day comes, we’ve combined the best names in the shoe business into a one-stop-shop. Check out our retailer partners and search the multiple brands on our shoe marketplace vFitShop.com

  • The FREE App is now available to iPhone users through the iPhone App Store.
  • Look for shoes with the green vFit icon signifying that you can virtually try them on.

Make vFit your first stop when shoe shopping, virtually try the shoes on and then buy from the retailer who you feel comfortable buying from.

Just like Google, we offer vFit technology FREE to you because our retail partners pay us a small fee to fit you into the right shoes and then deliver you “comfortably” to their websites. Our retail partners and YOU are happy when shoes fit right the first time!

If you have any question or comments, please send me an email. I’m always interested to hear what is important to help make vFit a better experience.

Happy shopping!

Andrew Hanscom
Founder & CEO
vFit Technologies, Inc.

About Us

The vFit™ system consists of a smartphone App as well as a powerful database that resides remotely in the cloud. The database performs all vFit calculations between the image of a scanned foot and the inside dimensions of branded footwear.

The vFit and vForms Database

The vFit database stores all the images and dimensions of all customer’s feet and shoe (vForm) that have been shared. The vFit database also performs comparison algorithms that look at material elements to determine whether or not a foot will fit into a specific type of shoe. Together these algorithms ensure the most detailed and accurate view of a fit possible.

Sizing Algorithms

The sizing algorithms take the 3D image of a person’s foot and then compare them to the 3D image of the inside of the selected shoe. This is done by breaking the foot into a number of zones, which surround the shape (length and width), sides (arch) and top (instep) of the foot. These zones are then matched against the same zones on the inside of a shoe to determine whether or not a fit occurs. Customer defined tolerances are also applied based on manufacturer's recommendations. For example, one manufacturer may only have one width and has designed their shoes to accommodate both narrow and wide feet, another may have multiple widths requiring tighter tolerances.

Materials Algorithms

Another factor in perfecting fit is understanding the type of material that a shoe is made of and how this material changes over time. For example, leather has different stretch and wear properties than vinyl. The materials algorithm also takes into consideration the method used for fastening the shoe. Together these factors all contribute to understanding the best fit for a shoe and how that shoe will evolve as it is worn.

vFit and vForms

Central to the vFit system is our database of vForms (virtual Last Forms). vForms are proprietary to vFit and are used whenever a virtual Fit is performed. vForms are derived from original shoe last data obtained from the shoe manufacturer or last manufacturer. vForms contain only the information necessary to recommend a fit (manufacturer's original shoe last data is NEVER used during a vFit and vForms cannot be reverse engineered to recreate the original last).

vFit uses vForms to ensure the protection of the shoe and last manufacturer's intellectual property. Once a shoe last data is converted into a vForm, the last data is either returned back to the manufacturer or discarded.

The vFit system seamlessly combines shoe information along with Internet retailers API's.

My Community

My Community

Find others with same size & shape feet you have to share shoe info and feedback.

Coming Soon


vFit Shop

Participating Retailers

Participating Retailers



About Us

About Us

vFit technology offers a number of solutions for retailers and shoppers.